Capturing the Glow: Behind the Scenes of a Branding Session with Illuminate Lashes and Beauty

One of the most fulfilling parts of what we do at Sara & Co Media is getting to collaborate with businesses that are passionate about their craft—and Illuminate Lashes and Beauty is the perfect example. We recently had the pleasure of working with them on a full branding session, and it was everything a content creator could hope for: clean aesthetics, bold brand identity, and a team that truly radiates confidence and creativity.

This session was all about telling the story of the brand visually—from polished headshots to crisp product photos and a little bit of creative magic in between. The results were not only stunning but also incredibly versatile for social media, marketing materials, and website content.

Showcasing the Face Behind the Brand

With just one person in the shoot—the amazing business owner, Brittany—it was important to focus on visuals that captured both her professionalism and the warm, confident energy that defines her brand.

We started with updated headshots, leaning into natural lighting and soft tones to keep the vibe fresh and clean. These weren’t overly posed or stiff—instead, we kept things relaxed to let her personality shine through. The goal was to create imagery that feels polished but still approachable, something that truly represents the woman behind the brand.

Highlighting Products with Purpose

After the headshots, we moved into product photography. From lash trays and tweezers to adhesives and aftercare kits, each item was photographed with intention. Clean backdrops and crisp details helped the products stand out while keeping the aesthetic consistent with Illuminate’s branding.

These images are perfect for everything from e-commerce and booking pages to Instagram posts and email marketing. They give clients a clear look at the quality and care behind every item.

Flat Lays + Creative Touches

One of the best parts of the session was playing around with flat lays and more creative shots. We styled different tools and materials in clean, visually engaging ways, focusing on composition and brand colors to keep things cohesive.

While the setup was minimal, the results felt elevated. A few creative angles, a touch of texture, and a strong sense of color direction helped give these photos life and movement. Even with limited prep, the outcome was a gallery full of versatile content—something every brand owner needs in their toolkit.

An Organic Flow with Intentional Results

While every branding session benefits from thoughtful preparation, there's also value in being adaptable and trusting the creative process in the moment. For this shoot, we worked with a flexible approach that allowed us to explore different angles, setups, and visual styles as inspiration struck—while still keeping the brand’s aesthetic and goals in mind.

Because Illuminate Lashes and Beauty already had a clear sense of identity, we were able to capture a cohesive set of visuals that felt true to the brand—professional, elevated, and personal. Sometimes, a little space for spontaneity can lead to unexpectedly beautiful results, especially when there’s a strong foundation to build on.

Let’s Tell Your Brand Story Next

If you’re looking to refresh your brand visuals or build a content library that reflects the heart of your business, I’d love to help. Whether you’ve got a full concept in mind or just want to see where the session takes us, I’ll work with you to create visuals that elevate and empower your brand.

📸 Ready to book your session? Let’s connect and make it happen.